Search Engine Optimisation (SEO)
Why worry?
SEO is not for everyone, but there is generally little value in a website that can’t be found!
90% of people use search engines to find things on the internet! SEO is about maximising the ranking of your website on the search engine results pages for words and phrases that are relevant to your business. It can have a critical effect on your business!
Position is everything – 84% of searchers never make it past the bottom of page 2 of the results pages! The higher your site is ranked by the top search engines, (Google, Yahoo, Microsoft Live), the higher up the results pages it will appear, so the more likely potential customers are to visit you, instead of the sites of your competitors.
65% of people never click on paid or “sponsored” results! Whatever your marketing strategy a respectable position in the free “organic” listings has got to be a Good Thing! High ranking sites often have better conversion rates due to the implied quality endorsement that their page position confers!!
How do we go about SEO?
At getpepper™ we plan for SEO from the outset.
We make sure that search engine spider programs, (aka robots, crawlers), can find and index your site by making pages spider-friendly, with clear navigation. We optimise content using the most relevant keywords and phrases for your business, featuring them appropriately in titles, tags, links and copy. There are no tricks, and everything we do is strictly ‘white hat’ and ethical.
We can also help you assess the performance of your live site by installing analysis tools that report on visitor numbers, behaviours, sources, and keyword effectiveness, all vital information for developing and refining your on-line marketing strategy. Warning! These stats can be addictive!