Content Management and Blogs
Everyone’s doing it!
Content management systems, (CMS), and blogs in particular, are very web 2.0! As instant publishing tools they give you total control of your site content, allowing you to keep it fresh with regular updates, and giving the search engine spiders a reason to visit!
Feedback features allow you to conduct on-line conversations with your target audience, with various options for managing comments, whilst RSS functionality allows readers to subscribe, receiving excerpts of each post as you publish.
Blogs can be set up to integrate seamlessly with your main site, as a completely separate entity, or as anything in between, depending on what you want to achieve!
Apart from the well-documented SEO benefit, blogging can be a way of presenting a more informal identity than you might choose for your main site. You could blog to build an on-line knowledge base, establishing your credibility as an expert in your field. Or, you can use it to give your business a more human face, whilst keeping clients and customers up-to-date with latest products and services.
At getpepper™ we like the proven standards-compliant and well-supported WordPress blogging engine, an open source, (free!), solution, that comes with a wide network of users and developers, and a wealth of customisation and configuration options. You can select your ‘look’ from hundreds of popular free templates, but if you’re after something that carries your individual brand, and integrates with your site then then contact us!